Case Study :
Lakshmi NFT
About Project
We kicked off our NFT journey with Lakshmi NFT, a groundbreaking project. We envisioned offering exquisite artwork featuring goddess Lakshmi as NFTs. These digital treasures granted holders special benefits within the exciting "Rannbhumi" game and a host of other exclusive perks. Think of Lakshmi NFT as your golden ticket, guaranteeing entry into all of Zionverse's upcoming adventures. 🚀
Tackling the challenge of engaging the Indian audience for Lakshmi NFT was a direct goal. The key was making the process seamless and educational, especially considering the unfamiliarity with crypto wallets.
Our secondary research mirrored the approach taken during Zionverse. However, our main objective was to understand cryptocurrency transaction processes and identify products catering to the Indian audience. BeyondLife caught our eye, particularly for their sale of Amitabh Bachchan's NFT, strategically aimed at the Indian masses, leveraging a seamless UPI-based transaction process.
Just as we were nearing our release, a regulatory restriction was enforced by the government, prohibiting NFT transactions via UPI. This prompted us to pivot and innovate, finding an alternative solution to maintain the intended functionality. Adaptability became our guiding principle in navigating this unexpected hurdle.
As designers, we were aware that the prolonged purchasing process might deter the audience. Despite our communication efforts, we were constrained to proceed in this manner.
As designers, we were aware that the prolonged purchasing process might deter the audience. Despite our communication efforts, we were constrained to proceed in this manner.
Payment Process
As designers, we were aware that the prolonged purchasing process might deter the audience. Despite our communication efforts, we were constrained to proceed in this manner.
The challenge in linking Google accounts for users -
As designers, we were aware that the prolonged purchasing process might deter the audience. Despite our communication efforts, we were constrained to proceed in this manner.
Reason for this constraint-
Employing a native account system simplified the process for our developers in delivering NFTs.
Due to the project's tight timeline, it became apparent that the most feasible solution for both parties was to grant users the ability to create their accounts, ensuring efficient NFT allocation
The learning curve for users during payment -
We opted to offer users a step-by-step guide as they navigated the NFT purchase process. Additionally, we crafted a tutorial video specifically for our engaged and interested users who were part of our Discord community. This approach aimed to enhance user understanding and ease their journey into NFT ownership.
Waiting Time post competition
Throughout this journey, we were diligent in addressing as many inquiries as possible on Discord, which served as our primary support channel for users. Our marketing team, along with the dedicated Discord coordinators and leads, played a pivotal role in assisting the audience and instilling confidence that their investments were secure. Despite a wait time of 4 hours, there were instances where our tech team went above and beyond, extending the wait to 6 hours to ensure a thorough resolution.
Ensuring a seamless and user-friendly User Interface-
In my role as a UX designer, the primary objective is to ensure a seamless and intuitive process and flow. However, our challenge arose from the need to simultaneously educate the audience for a smoother experience. Despite our best efforts, a noticeable learning curve persisted, complicating the tasks at hand.
In traditional UX design principles, we're guided to keep task flows within a concise 3-step structure. Yet, in this scenario, we had to break away from those conventions. Educating and maintaining transparency with our audience took precedence over adhering strictly to step limitations.
Audience Focus
Our target audience was primarily focused on India and Non-Resident Indians (NRIs) residing abroad. We dedicated efforts to educating them about the benefits of NFTs, and addressing their queries and concerns through our Discord forum. Simultaneously, our marketing team conducted AMA (Ask Me Anything) sessions right on Discord. In the realm of web 3, everything revolves and evolves in sync with the audience's needs and engagement.
The benefits we offered with each NFT were crucial for driving sales and ensuring that holders could eventually sell them in the secondary market at more favourable prices.
Playable NFTs
Game rewatds base rate 50 USDC
As well as 20 USDC Rewards on purchase of the first 500
Multiplier determined by your game performance
After 12 months the NFT Holder can take part in the game Vijiya Dash
5000 no. of NFTs sold~ Sold out in 20 days
Ancient Temples in Ruins: Inspiration Unearthed:
The visual design draws inspiration from the allure of old, rustic, and ancient temples left in ruins. The weathered charm and historical significance of these structures infuse a sense of depth and character into the product's aesthetic.
Embracing Vintage and Antique Vibes: Theme Unveiled:
The chosen theme meticulously reflects the essence of old vintage and antique aesthetics, skillfully capturing the spirit of an era steeped in mythology and gods. The design resonates with the timeless tales of ancient times, bringing forth a visual narrative that transcends the boundaries of time.
Mandalas and Lotus for Divine Presence: Symbolism in Bloom:
Mandalas and Lotus for Divine Presence: Symbolism in Bloom: Delicate mandalas and blooming flowers are thoughtfully incorporated, paying homage to the symbolism of the lotus—the divine seat of goddess Lakshmi. This intentional use of elements not only adds visual elegance but also serves as a symbolic nod to the sacred presence associated with goddess Lakshmi and the cultural tapestry of divinity.
Lakshmi NFT Video By Zionverse
How To Complete Your Lakshmi NFT Website Profile And Link It To Vauld
How To Buy Lakshmi NFT From Zionverse
Navigating the Complexities of Payment Systems:
The project provided a significant learning experience, particularly in dealing with the intricacies of the payment system.
Challenges in Multi-Step Payment Processes:
Recognizing the complexities inherent in a multi-step payment process, involving five distinct steps. Anticipating the challenges designers face in ensuring a smooth completion of such processes.
Designing within Constraints of Third-Party Integration:
Understanding the necessity for adaptable design, especially when incorporating third-party platforms. Acknowledging the impact on user experience with an increased number of steps and the potential risk of platform switching mid-purchase. This also emphasized the need for step-by-step user education.
Transaction Process Efficiency Drives Purchases:
Realizing the direct correlation between the smoothness of the transaction process and the likelihood of successful purchases. This insight highlighted the importance of optimizing the user journey for a seamless transaction experience.
Educating Unfamiliar Audiences:
Unveiling the challenge of educating a portion of the audience unfamiliar with wallet systems, crypto, DAPPs, staking, and the concept of purchasing to resell in the secondary market. Recognizing the critical role of user education in introducing and familiarizing them with these concepts.
Community-Centric Dynamics of Web 3:
Grasping the essence of Web 3 as a community-based paradigm, emphasizing the mutual interaction between stakeholders and customers. Acknowledging the integral role of platforms like Discord in fostering direct connections within the community.